
Irvine, CA
director of multimedia: smart energy water
SEW Engages, Empowers and Educates Billions of People to Save Energy and Water through their unique mobile applications and websites .
As Director of Multimedia I created content for SEW and their clients located across the globe. These clients, local utility companies, required videos such as product announcements, tips & tricks and tutorials.
My duties, as director of multimedia, included but were not limited to:
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I created various types of video content for water and power companies across the world, including announcement and application tutorial videos.
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The videos and graphics that I created were used in utility company marketing campaigns to inform their customers about their new applications, the rich feature set and benefits.
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Each utility company that partnered with SEW had a unique brand and identity. The videos that were created had to match these already established tones and voices.
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I was tasked with communicating with the marketing and executive teams of these utility companies in order to clearly communicate in a fashion they deemed appropriate to their customers.
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I developed templates, project structures and other efficiencies for commonly produced work, allowing for more creative time and less busy work.
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I structured and maintained project libraries for the handling of a complex array of video and motion graphic assets.
Tutorial examples
During my time at S.E.W. I created tutorials for utility clients all over the world. Here are a couple of examples from San Diego Gas and Electric.
unfortunatley…
…NDAs limit the work that I am allowed to show on my personal website. That said, here is a publicly available list of the locations of SEW’s current and past utility company clients.
however…
..while I’ve got your attention…