Aliso Viejo, CA

CrEative Director: adroit worldwide media

Adroit Worldwide Media uses AI and Machine learning to create next generation, frictionless retail shopping experiences.

As Creative Director, I created content and managed a team of designers, motion graphics artists and videographers to fulfill not only AWM’s needs, but those of our clients: which include Coca-Cola, Albertsons, Verizon, Dell and many more.

My duties, as Creative Director, included but were not limited to:

I managed the day to projects and workloads for the video, animation and design teams.
Guiding them and supporting them to create the best content while encouraging them to push the boundaries of their imaginations.
I designed and produced on-brand marketing assets like one pagers, social media posts and videos, marketing PDFs, company clothing and more.
I maintained brand identity for AWM across print, video and social channels.
Additionally, I translated briefs and brand guidelines of clients while collaborating with their marketing teams to execute and drive creative concepts.
I used both AWM and our clients brand books and style guides to create storyboard and scripts, translating them into impactful motion graphics and videos.
I developed templates, project structures and other efficiencies for commonly produced work, allowing for more creative time and less busy work.
I structured and maintained project libraries for the handling of a complex array of assets across the various needs of the creative team.